Instagram posts, engagement, and takeaways

Small Scale Campaign for Event Promotion and Song Teasing

Goals:

• Sell tickets to upcoming show (June 2024)

• Increase awareness that Ava Lake makes original music

Strategy:

• Post four times to the grid two times before the show and two after the show

• Pick an eye catching outfit with an engaging background

• Create mystery and intrigue through side profile shots and fast editing/lighting choices

• Use original music to differentiate brand from other musicians

Reporting:

• Views: the first reel did the best with 1825 views, with the last and final video of the campaign receiving 959 views

• Likes: the first video only achieved 39 likes and four comments while the final video received 67 likes and six comments

Takeaways:

• The video that received more engagement was a higher quality video and used original audio

• Even though the first video did not get as many likes as the last, the reel reached 59% more accounts than my average of recent reels

• My average watch time for the first reel was 4 seconds even though the full video is 15 seconds, this tells me I need a stronger hook to keep people watching the video